According to the Public Relations Society of America (PRSA), Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. Our Public Relations Specialists are like storytellers — they help businesses and individuals cultivate a positive reputation with the public through various unpaid or earned media communications, including traditional media, social media, and in-person engagements. They also help clients mitigate any damage by defending their reputation during a crisis that threatens their credibility. Our PR specialists are adept at handling a wide variety of both good and bad circumstances, and address these events so the public and our client can maintain a beneficial relationship. They also play a role in advising management on the best policy decisions or actions to take, and conducting programs such as fundraising or networking events to help the public understand the organization’s goals. PR isn’t just used to influence a story after it happens, it is also used to write that story in the first place.