When it comes to Marketing, Publicity is defined as the public visibility or awareness for any product, service or organization. So, when it comes to your product, service or organization, how do you want to be seen? Louis Mamo & Company uses a number of tools create the awareness you seek.

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Public Relations

According to the Public Relations Society of America (PRSA), Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. Our Public Relations Specialists are like storytellers — they help businesses and individuals cultivate a positive reputation with the public through various unpaid or earned media communications, including traditional media, social media, and in-person engagements. They also help clients mitigate any damage by defending their reputation during a crisis that threatens their credibility. Our PR specialists are adept at handling a wide variety of both good and bad circumstances, and address these events so the public and our client can maintain a beneficial relationship. They also play a role in advising management on the best policy decisions or actions to take, and conducting programs such as fundraising or networking events to help the public understand the organization’s goals. PR isn’t just used to influence a story after it happens, it is also used to write that story in the first place.

Press Kits

Securing press coverage isn’t something that happens overnight. Generating publicity requires planning, consistent outreach, follow-up, and dedication. However, before beginning any press outreach, the starting point for your media relations strategy is creating the right collateral packaged in the form of a press kit. Whether it’s an EPK (electronic press kit), or a printed version, we can design an effective press kit for you to help members of the media develop stories related to your business, products, or services. Your press kit will contain all of the content a reporter, producer, or blogger might need to tell your brand story within their coverage area. The content will vary depending on what industry you’re in, the size of your business, and the type of media we’re targeting for coverage. Your digital press kit can be created in a variety of acceptable formats — from a PowerPoint deck to a PDF file — however, a dedicated press tab on your company Website is best, because it is both cost-effective and provides a one-stop shop for all your company information. Whatever format you choose, we’ll be sure that your press kit is designed in accordance with the look and feel of your brand and that it’s easily shareable with the media.

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Press Releases

If you’re looking for more visibility for your business, Press Releases are an essential element of any publicity or public relations strategy. These short, compelling stories detail product releases, event announcements and other newsworthy items your company may produce. Everyone’s got a story to tell. Let us help you tell yours. Here’s how it works: First, we’ll write an announcement about your business. It could be a product or promotion, a sale or a new location, a customer survey, or any other newsworthy story. Next, we’ll turn your news release into a search marketing asset by adding specific keywords to target your ideal customers on search engines. We can even include a video and photos to attract more attention. Then, depending on what the ultimate goal is, we’ll deliver your story to every major search engine, as well as national news sites, and a network of nearly 30,000 journalists and bloggers — generating visibility and buzz for your company.

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Have a question? Connect today with LMC. We look forward to speaking with you about your Accounting, Business or Marketing needs.

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