Advertising - LMC 123

Radio

Radio can be a powerful advertising medium. It offers you the opportunity to deliver a simple yet powerful message to a targeted group of consumers that may be interested in your product or service. The cost of a 15-, 30-, or 60-second radio commercial will depend upon the frequency of the ad broadcast and the time of day that the announcement runs. We at LMC will advise you on your message and help determine which station(s) to advertise on and the frequency of the ad. Remember, with radio you’re not buying a commercial — you’re buying an audience.

TV

Television advertising can be great for business as it can deliver powerful marketing messages for even smaller businesses. But it doesn’t come cheap and good ads aren’t easy to create. Television ads are priced on a cost-per-thousand (CPM) basis, which is the cost for your ad to be seen by 1,000 people. The CPM varies widely depending on a few different factors, the biggest of which is location. The CPM also depends on how desirable the audience is to potential advertisers. For example, a TV show with a primarily female audience will be more desirable for a company that sells products that are purchased primarily by women. Additionally, viewer demographics, timing, and the location in which the ad airs can mean higher or lower ad costs. At LMC we will not only help you with the creative, but we will advise on what stations and/or cable systems to run on and what shows to run in.

Billboards

Billboard advertising can be relatively inexpensive depending on the size and location, but the expense must be weighed against the kind of message you want to get across. Six words is the ideal amount of copy on a billboard, and that can severely limit your ability to communicate with potential consumers. Billboards are a very quick read, so they shouldn’t contain a lot of information. This type of advertising can be a great option if your campaign is one of awareness and branding, but it should be avoided if you want to convey a lot of information about your product or service as you would be better served with a different option. At LMC we will help you determine if billboards are the way to go and if they are, we’ll create a billboard campaign that work for you.

Newspapers

Local newspapers and periodicals have some of the same appeal as local TV or radio stations: They target a wide audience. This is great for awareness-stage advertising when you just want to get the word out locally that your business exists without limiting the exposure to a certain target group. This is better for businesses that appeal to most people, like grocery stores or restaurants. Some local publications offer content advertising in which advertisements appear that are portrayed as news or feature articles. We at LMC will work with graphic designers to create the most effective visuals for your product or service and will also work with a publication’s editorial and/or advertising staff to create engaging content and/or advertorials.

Magazines

Depending on the products and services you provide, magazines can be great for awareness-stage advertising when you want to get the word out regionally or nationally. Then, depending on the publication itself, magazines can be ideal for providing exposure to a specific targeted demographic group broken down by age, gender and geography. We at LMC will work with graphic designers to create the most effective magazine visuals for your product or service and because like newspapers, some regional and national publications allow for advertorials, we will work with their editorial and/or advertising staff to create engaging content.

Traditional Advertising

For many companies and organizations Print, Radio, Television and Outdoor Advertising are still important when it comes to developing a comprehensive marketing strategy.

Radio

TV

Billboards

Newspapers

Magazines

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