Attracting new riders: How the motorcycle industry is surviving

Motorcycling in America is getting a makeover. Industry stalwarts and upstart competitors are trying to attract new riders who want something different from Harley-Davidson's big burbling cruisers or screaming Japanese and European performance bikes.

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What's in your refrigerator? Why grocery stores will beat meal kit companies at their own game

Meal prep kits were supposed to make the supermarket obsolete. The opposite has proven true. Now the companies that make the kits may need to partner with a grocery chain to survive.

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What Are the Benefits of Virtual Meetings?

Running short on time? Need to have that meeting but just can’t squeeze in that extra hour? Meetings can take a large bite out of your work day, especially if they take place offsite. Scheduling others to cover your work, making travel arrangements and planning for a space to accommodate attendees take time away from other commitments you could be handling. While some will argue that there’s nothing quite like a face-to-face meeting, virtual meetings can take some of the hassle out of the gatherings.

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Top 6 Social Media Sites for Business

So you’ve decided to make the leap and invest in social media sites for business – good choice! Social media is one of the cheapest forms of marketing available, and the ROI it’s providing to the business world is growing more and more every day.

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10 Reasons Why Your Business Needs a Website

Unless you’re a small business owner who is not interested in growing your brand, you need to have a Website.

These days building a business website or ecommerce store is easier than ever: it doesn’t cost much money, you don’t have to know how to code or design, your online store is not restricted to business hours, and it’s one of the best means of free advertising.

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The Business of Electric Vehicles; They have benefits, but likely won't save you money

Electric vehicles have a lot of perks: zero emissions, a quiet ride and instant acceleration. But can they save you money? Probably not.

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Will the Gig Economy impact you?

The “gig economy” isn’t just a buzzword. It’s an accurate description of the state of the modern market – an environment in which temporary positions are common and organizations contract with independent workers for short-term engagements – the Bureau of Labor Statistics has admitted difficulty in counting the exact number of independent contractors and contingent workers.

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A Toy Story: As Toys "R" Us closes, two brands rise from the ashes and one major toy store thrives

When Toys "R" Us announced plans to close all 735 of its U.S. stores back in March, it wasn’t exactly a surprise as sales and marketplace shares were lost to online companies like Amazon. This past Friday the harsh reality hit home as Geoffrey the Giraffe said his final goodbyes and like Lionel Playworld / Kiddie City and KB Toys before them, Toys "R" Us closed forever affecting close to 30,000 employees.

But as one major toy brand rides off into the sunset, another is rising from the ashes.

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Six Social Media trends that will dominate Summer 2018 marketing

Each new season brings new challenges and new trends in social media marketing.

These six trends are an excellent source of ideas for your social media marketing calendar, but don't overlook the value of staying up to date on current hashtags and trending topics online.

The key to a successful social marketing season is looking at the big picture and not being afraid to try new ideas.

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Funding your business: Small Business financing trends for the remainder of 2018

Every startup has one major need in common: money! Financing a startup takes a great deal of overhead, often before any revenue streams have come to fruition. That means while your fledgling company is spending money left and right to get up and running, it's likely not bringing anything in.

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The 'IHOb' rebrand: A brilliant viral marketing campaign

You probably heard about it. You might have even talked about it.

If IHOP had simply announced it was debuting a new line of hamburgers, would you even have noticed?

The brilliance of the "IHOb" "rebrand" isn't just that it got the internet buzzing about IHOP. Not all publicity is good publicity — people have been making fun of IHOP's branding and typography choices, and that's why it looked at first like the brand had fallen on its face.

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Germany's Bayer closes $63 billion Monsanto takeover, plans to drop US company's name

German conglomerate Bayer on Thursday closed its $63 billion merger with Monsanto after getting the required nod from U.S. and EU regulators. With Bayer successfully completing the acquisition of Monsanto, shares in the U.S. company will no longer be traded on the New York Stock Exchange. Monsanto shareholders are being paid $128 U.S. per share.

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The closing of Lord & Taylor's flagship store marks the end of an era

Looking for another sign of how tough it is in the world of retail? After a 104-year era, the Lord & Taylor store on New York's Fifth Avenue is going to shut down next year and become a WeWork space.

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Online Lenders Empower Small Businesses To Create Jobs and Economic Growth Says New Report

Small businesses make up 99.9 percent of all businesses in America. Brock Blake, the founder and CEO of Lendio, the nation's number one marketplace for small business loan, quotes this statistic often, and for good reason. There’s nothing small about the impact these types of businesses have on our economy. Yet they routinely report difficulty in accessing the capital they need to start, maintain and expand their operations. Only half of small firms receive the full amount of funding they request. It seems counterproductive to limit financial services to those who are the driving force of the economy, but luckily, technological transformations are changing this.

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Small businesses could learn a lot from the Cinderella success story of the Las Vegas Golden Knights

While the final chapter to the Las Vegas Golden Knight's Cinderella story has yet to be written, and we're really not sure if the glass skate will fit, the season is already a major success. The once 500 to 1 long shot National Hockey League expansion team is just four wins away from history as they take to the ice this Monday night in an effort to win the Stanley Cup in a best of seven series against the Washington Capitals.

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Small Firms Rethink Client Events After Losing Tax Break

Tighter limits on deductions for entertainment and meals are prompting many business owners to cut back.

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Four things never to say to mompreneurs on Mother's Day... or any other day

The internet is littered with ways to spoil moms on Mother's Day. Between chocolate, flowers and homemade spaghetti necklaces, there's no shortage of ideas. One thing that often gets overlooked, however, is how we speak to moms.

Specifically, moms who run their own businesses, freelance, or work from home. The prevailing misconception is that these women are "playing" at business, not committed enough to being a mother, or simply "not serious."

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Continuous Development Will Change Organizations as Much as Agile and Lean Did

In 2001, a new approach to technology development was created by a daring group of developers. Called Agile, the process put customers at the center of product development, encouraged rapid prototyping, and dramatically increased corporate speed and agility.

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Seven amazing technologies that are changing the way we work

Technology is poised to change the workplace, from robot co-workers and Artificial Intelligence (AI) bosses to a fun twist on working remotely.

One such innovation is virtual reality. Although it's often associated with gaming, it can also be a powerful workplace training tool.

Construction workers can put on a VR headset to understand hazards before entering a site, and nurses can learn more about the medical devices they use to treat patients. A startup named Strivr designs such VR experiences. It's worked with Walmart to prepare workers for shopping crowds on Black Friday, too.

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Five Ways Procrastination Costs You Money and How to Combat It

If we all started thinking about it, we would discover a horrifyingly long list of ways we have thrown away money by putting off essential tasks. But at least we are not alone. If you polled friends and co-workers, there's a good chance you'd hear a number of similar experiences all caused by procrastination.

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Five Things That Could Impact Your Business

Each week at Louis Mamo and Company we try to identify stories that might be important to you and your business. We look at and examine trends in marketing, technology and general business so that you may benefit by potentially adapting your business to insure its longevity and success.

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Want to do Business Overseas? Know What They're Talking About

Almost half of the world’s population claims one of only 10 languages as their mother tongue. So what are the top 10 languages of the world? You might be surprised.

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As Facebook Scandals Grow, Should Small Businesses Rethink Using the Site?

This week the issue of privacy in social media dominated the news. And as Mark Zuckerburg gets ready to head to Washington, the impact of Facebook’s woes on small businesses was addressed. The eroding of trust in the social network among Americans may have small businesses rethink how to use Facebook to reach customers.

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Self-Driving car that killed pedestrian reminds us that technology is not flawless

Arizona officials saw opportunity when Uber and other companies began testing driverless cars a few years ago. Promising to keep oversight light, they invited the companies to test their robotic vehicles on the state’s roads.

Then last Sunday night, March 18, an autonomous car operated by Uber — and with an emergency backup driver behind the wheel — struck and killed a woman on a street in Tempe, Ariz. It was believed to be the first pedestrian death associated with self-driving technology. The company quickly suspended testing in Tempe as well as in Pittsburgh, San Francisco and Toronto.

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Advertisers may be leaving TV for good

Television-advertising sales in the U.S. fell 7.8 percent to $61.8 billion last year, the steepest drop outside of a recession in at least 20 years, while sales at cable networks slumped for the first time in almost a decade. And there’s no sign of a pickup in 2018, excluding cyclical events like the Olympics and the midterm elections, according to data from Magna Global.

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New Business Trend: Using Pawn Shops to Finance Business Ideas

People looking to fund new ventures are turning to their Rolexes and art collections as collateral for quick and easy loans from high-end pawn shops. The handful of lending companies tapping into the trend let their affluent clients take quick thousand-dollar or million-dollar loans with high-end collectibles as collateral. That's far greater than the average loan size of $150, according to the National Pawnbrokers Association. Business owners say the way the luxury goods-backed loans are growing points less to the financial distress associated with pawn shops and more to seize money-making opportunities.

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Do you have what it takes to be a Rainmaker? 10 Principles and Keys to Successful Motivation

Tony Robbins once said, "If you want to be successful, find someone who has achieved the results you want and copy what they do and you'll achieve the same results." While many people dismiss self-help gurus like Robbins, thinking they are charlatans or modern day medicine men who perpertrate an elaborate con, the more successful ones, including Robbins, follow several common principles that help motivate sales people into becoming top performers.

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10 Essential Email plug-ins that will increase your productivity

Do you or your company use Gmail? We are seeing more and more companies and individuals moving to Gmail as their preferred email platform. And there's a good reason for that. It’s free. Not only is Gmail easy to use, but whether you realize it or not, it keeps evolving and has developed into more than just a simple communications tool.

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What your business can learn from the Winter Olympics

Even if you aren’t very interested in sports, there's no escaping the TV coverage that has been given to the 2018 Olympic Winter Games from Pyeongchang, South Korea. You also probably know that the U.S. is winning it's fair share of medals and there have been celebrations to mark these achievements.

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The Five Most Important Best Practices Small Business Should Follow This Year

We are only six weeks into 2018 amd with every new year, there is always an opportunity to take stock, reevaluate, and course-correct our businesses when necessary. This is especially true for entrepreneurs like yourself, who can take advantage of this time in order to establish smarter business practices and keep your businesses moving in the right direction.

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Five Important Reasons Why Teamwork Matters to Your Business

When it comes to athletic competitions there is often an emphasis placed on teamwork for without it, championships are not won. And while teamwork is important in athletics, the same principles apply to business for without workplace teamwork, businesses do not succeed, they fail. Being a master of one or a jack-of-all-trades in today’s world does not bring about success if you are unable to work as part of a team. The importance of teamwork cannot be stressed enough!

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Does Your Business Need to be Bilingual to Survive?

Although our client base consists of businesses and individuals throughout the U.S. and around the world, most of our clientele and recipients of our weekly newsletter reside in South Florida and Las Vegas. We all know the influence of the Spanish language in Miami-Dade and Broward County (Fort Lauderdale) in Florida, and with 29% of the population in Clark County, Nevada (Las Vegas) being Hispanic, we must ask the all-important question, “Does Your Business Need to be Bilingual to Survive?”

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Innovation takes center stage at Consumer Electronics Show (CES)

Each year the very brightest and best converge in Las Vegas for the annual Consumer Electronics Show (CES) and once again this year representatives of Louis Mamo & Company were in attendance looking for cutting and leading edge business and consumer solutions for its clients and customers.

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Six Important Reasons Why a Strong Brand is Necessary for Your Small Business

Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand?

The short answer: Everything!

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Is another iconic brand ready to go the way of the dinosaur?

Whether you own or run a small business, you can learn a lot to protect your company by paying attention to what happens to the bigger companies. At one time Sears was the largest retailer in the world with a well-known, reliable brand that seemed almost indestructible. But will the company that started out as a mail order business 125 years ago – and grew into a global giant – be the latest company to go bankrupt and close its doors because it did not recognize change?

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Everything you need to know to understand Bitcoin

What is Bitcoin? Is it like a stock? Where does it come from? Why has it gone up in value? How and where can you buy them? How and where can you sell them? Is it really legal? Is there a difference between Bitcoin and Bitcoin Cash?

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Did one of the most important business stories of the year go unnoticed?

What's in a name? For Walmart, it will soon be a little less. Earlier this month the world's largest retailer announced it was changing its legal name from "Wal-Mart Stores" to "Walmart" to reflect its increasing emphasis on e-commerce.

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Steel framed modular construction offers an inexpensive option for housing, retail and more

If you haven’t seen them, you’ve probably heard about them – homes and businesses being built from cargo or shipping containers.

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Nine Business Tips for Having a Successful Holiday Season

The holiday season is upon us, but as a business owner, you already know that. For many businesses, this is the most profitable time of the year. For some it's exciting and for others, well, it's a little nerve-wracking. So, here are nine (9) ideas for you to prepare and grow your small business during the holiday season by reviewing and delegating with your team.

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Is business going to pot?

In mid-November members of Louis Mamo and Company attended MJBizCon, the 2017 Marijuana Business Convention presented by Marijuana Business Daily magazine, representing one of our clients that are licensed marijuana growers.

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Do you track the money you spend on marketing and advertising?

It’s a simple question that requires a simple answer. If the answer is “No,” then you really should be tracking your dollars and the results they produce. But if the answer is “Yes,” do you know if your advertising is being effective? Is your return on investment getting you positive results?

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Are you and your company protected from data breaches, phishing, or malware? Understanding the risks of stolen credentials

Did you know that Americans are almost four times more worried about getting their computers and smart phones hacked than being murdered? There’s a good reason for that. There are nearly 2 billion stolen passwords and usernames available on the black market, and up to 25% of them will still work on a Google account according to a new study from Google, the University of California, Berkeley and the International Computer Science Institute.

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Aligning your business resources for success

Most business owners today know their companies should be aligned. They know their strategies, organizational capabilities, resources and management systems should all be arranged to support the company’s purpose. The challenge is that business owners tend to focus on one of these areas to the exclusion of the others, but what really matters for performance is how they all fit together.

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Here Are Nine 9 Tips For Growing a Successful Business

To succeed in business today, you need to be flexible and have good planning and organizational skills. Many people start a business thinking that they'll turn on their computers or open their doors and start making money, only to find that making money in a business is much more difficult than they thought. You can avoid this in your business ventures by taking your time and planning out all the necessary steps you need to achieve success.

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Want to do business in Cuba? The five things you should know first

If you're considering doing business in Cuba, there are many key differences in the regulations governing business there than anywhere else. In the hopes of saving new, as well as experienced entrepreneurs from some of the unexpected pitfalls that can arise from doing business there, here is a list of five of the most important rules that you must know before doing business in the Republic of Cuba.

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When Business and Superstition Mix

Do you suffer from triskaidekaphobia? That is, do you fear the number 13? If you do, you might not be conducting business today and so you may not read this article until the weekend or Monday morning.

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Leading edge solutions can be found in a variety of industries

When Louis Mamo & Company decided to open an office in Las Vegas, some of our South Florida clients asked "Why?" In addition to better servicing our West Coast clients, Las Vegas offers us a unique opportunity that no other city could provide. It enables us to stay on top of various industry trends that can help our client base in a number of areas.

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Three Steps for Disaster Planning, Recovery ​and Maintaining Business Continuity

When hurricanes hit an area, depending on the path they take, damage and impact can range from minor to catastrophic. As we all witness the recovery efforts being done in the Florida Keys, Houston and Puerto Rico, for most of our Florida clients, they were very lucky Hurricane Irma did not directly hit Fort Lauderdale.

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Do you know the Benefits of Electronic Filing?

On the surface, nearly every tax specialist will tell you the same three basic benefits of electronic filing: One, you’ll get a faster refund; two, you’ll get a proof of receipt by the tax agency; and three, it’s less cumbersome and more convenient than paper filing.

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Doing Business in the People’s Republic of China Building Relationships as well as Business

The challenges associated with building relationships and trust with local business partners, clients and customers, and with government officials can be a challenging aspect of doing business in China. While establishing a business presence in China has become more straightforward in recent years the problems associated with identifying key contacts in partner, client and government organizations, establishing mutually beneficial and trustful working relationships with them, and developing meaningful channels of communication have now become more pronounced.

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Why micromanaging isn’t always a bad thing

“If you want something done right, do it yourself.” – Charles-Guillaume Étienne (1778-1845), French playwright.

I can see you there, your eyes piercing the headline and the quote and shaking your head in disagreement. But bear with me for a moment. In an entrepreneurial world where inclusion, delegation, communication and trust are the cornerstones of having a successful business thanks to those who work for you, it’s important to know not only when to let your company run on cruise control, but when to step on the brakes and take control of the wheel. Case in point . . .

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Facebook Likes: You get what you pay for

“In this world, you get what you pay for.” – Kurt Vonnegut (1922-2007), writer, “Cat’s Cradle”

March 2017 – Have you ever gone to a Facebook page of a small business and noticed that they have tens of thousands or hundreds of thousands of likes or fans and you ask yourself, “How do they do it?” So, you do a little research and the next thing you know is you find out that all this small business did was pay a company to increase the number of likes on their page by using a network of people they have. You then say to yourself, “What a great idea” and you begin to look for a company that can do that for you.

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Preparing your business for the Zombie Apocalypse

"My Zombie apocalypse plan is simple but effective; I fully intend to die in the very first wave. Seems more logical than undergoing all kinds of hardships only to die eventually anyway (through bites / malnutrition / or terminally chapped lips)." – Graham Parke, writer and humorist.

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Do you know when it’s time to close a business?

December 2016 – “You've got to know when to hold ‘em, know when to fold ‘em, know when to walk away, and know when to run...” – Kenny Rogers, “The Gambler”

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Does your business suffer from workplace friction?

"You say he's childish, but he's very professional about business transactions." – Martin Bashir, British journalist.

It’s bad enough when people are exposed to each other’s shortcomings and bad habits eight to ten hours a day. But what happens when you start to see those same faults and foibles during off hours? The level of disrespect between employees in small businesses has reached an all time high and some experts are pointing to social media as the culprit.
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How to prevent the Internet from killing your business

August 2016 – "You can’t unring a bell." – David Foster Wallace, American novelist (1962-2008).

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Never cook bacon in the nude

There is a good reason why we don’t cook bacon in the nude. Whether you are a politician, a student, a member of the military, or a business owner, success and failure can hang in the balance based on one simple premise – the details.

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Is there a Magic Formula to succeed at business?

“I’ve been asked many times to lay out my magic formula for building a successful small or medium-sized business. I usually respond by saying there's no magic, only hard work and experience.” – Robert Reid, CEO of Intacct, a cloud-based financial-management software provider.

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Is President Trump good for my business?

“I like thinking BIG. If you're going to be thinking anything, you might as well think BIG.” – Donald J. Trump, American businessman and President of the United States.

Eighteen months ago we asked the question: Would President Trump be good for my business? Whether the answer was a resounding YES or reverberating NO, there was another, more important question at the root of the subject that perhaps should be asked: “What have I learned from Donald Trump that will help my business?”

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Are your business practices obsolete?

“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” – Richard Buckminster ‘Bucky’ Fuller, American architect, systems theorist, published author of more than 30 books, designer and inventor.

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Are your employees really your company’s greatest asset?

"Our employees are our most valuable resource." – Author Unknown

We’ve heard this before; a hundred fold. Businessmen have said it so many times over the years that most people who work for these entrepreneurs are sick of hearing it, because too many times the actions of the companies do not match the words of the leaders who are quoted.

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How much money are you actually wasting?

“Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford, 1863-1947, American industrialist and founder of the Ford Motor Company. Henry Ford had it right. But he also knew how much to spend so it wasn’t wasteful.

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Are you wasting valuable advertising dollars?

"Half the money I spend on advertising is wasted; the trouble is, I don't know which half." – John Wanamaker, 1838-1922, merchant, religious and civic leader, political figure and marketing pioneer.

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Why running a business is like fighting a war

October 2015 – “Business is war. I go out there, I want to kill the competitors. I want to make their lives miserable. I want to steal their market share. I want them to fear me and I want everyone on my team thinking we’re going to win.” – Kevin O’Leary, businessman and star of ABC-TV’s “Shark Tank”

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Louis Mamo & Company to represent Zanart Design, producers of upcoming exhibit

September 9, 2015 – Louis Mamo & Company, a business solutions firm serving clients for more than 30 years and based in Pompano Beach, Florida with offices in Las Vegas, Nevada, announced today it has entered into an agreement to represent Zanart Design LLC, a licensing and marketing firm whose principals have a long history with some of the world’s leading entertainment properties.

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When Business Perception is Business Reality

September 2015 – In the ever changing dog eat dog world of business, small, upstart business owners are constantly put to the test in fighting for the almighty dollar. Why? Because more and more consumers are gun shy in dealing with a small company for fear that they may not be around in six months.

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Using Social Media to grow your business

Does social media confuse you? Perhaps even scare you? In today’s world where companies are jockeying for market share and exposure, social media marketing has become perhaps the single most important tool for companies, especially small ones, to not just survive, but to thrive.

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